About Us

Our Mission

Operating Principals helps companies make the most of their best asset - people!  We use the latest findings from behavioral psychology and neuroscience to implement methods that work.  Companies suffering from lack of engagement and innovation often don't realize that their command and control procedures are the roots of these issues. By undoing these practices and replacing them with easy and fun habits and games, organizations can realize more of their creative and social potential.


For workplaces bearing the burden of needless complexity and bureaucracy, we offer solutions based on our operating principle: simple is best for getting  profound results.

“We are what we repeatedly do.
Excellence, then, is not an act, but a habit.”


Our Principles

What we do every day has the biggest impact on our culture, organization, and effectiveness, not flavor-of-the-month initiatives.  With this in mind, our principles are:

1. Our daily habits create our culture and values.

2. Organizational change occurs when people change how they behave every day.

3. Organizational excellence is a result of the quality of our communications and relationships.

4. When employees' personal fulfillment aligns with a company's mission, great things happen.

“Life is what happens to you while you are busy making other plans.”

-John Lennon

Our Principals

Karen Phelan photo

Karen Phelan

Karen Phelan has over twenty years of experience in IT, operations, and organizational learning and development. She has held management roles in Pfizer and Johnson & Johnson and different consulting roles at Deloitte & Touche, Gemini Consulting and her own consulting firms. Conversant in IT, NPD, and Supply Chain, she prefers to work in the people side of a company. Karen holds both a BS and MS from MIT and writes books in her spare time. I'm Sorry I Broke Your Company, a look at how management consultants and their methods usually get it wrong, was published by BK books early in 2013. She's also written a humorous business book called Who Moved My Holy Hand Grenade?  She's got a skewed sense of humor.

Dwight Ueda photo

Dwight Ueda 

Dwight Ueda has over twenty years of human resources experience which includes both consulting and corporate roles at Xerox Corporation, Deloitte & Touche, the Hay Group, Ernst & Young, DoubleClick and his own consulting firm.  Throughout his career, he has focused on strengthening organizational performance by making his clients more accountable to their stakeholders' interests.  He has also used stakeholder interests to guide client talent management activities such as populating, managing, motivating, and developing workforces.  Dwight holds an MBA in Finance from Cornell University and a BBA in Accounting from the University of Hawaii.  He has also written for WorldatWork and Salary.com.  In his spare time, Dwight enjoys following popular culture, particularly the foibles that celebrity can bring.


“People aren't broken and don't need to be fixed.”

-Karen Phelan

What we do

We help organizations achieve, excel, and innovate by leveraging what people are naturally good at. We address the roots of people's behaviors, in their subconscious habits, to find the simple solutions to your problems.

Who we are

We are a team of experienced professionals who have over twenty years of business and consulting experience in operations, OD, HR, finance, and IT. We also have a keen interest in science, math, and technology.

Why us

We don't implement fads or proprietary methods. We bring the latest findings in neuroscience and behavioral psychology and use the scientific method to find causes, experiment, and then develop the right solution for your situation.

What we believe

We believe that people possess an amazing capacity for creativity and productivity, i.e., people aren't broken and don't need to be fixed! Instead, we leverage people's natural strengths to imagine, create, and collaborate.